Our take on Triple Rush

source: Triple Rush

If you’ve been watching the Travel Channel at all we’re sure you’ve seen these previews for Triple Rush, a reality doc on NYC messengers. Well, so far the actual reception from the cycling bloggies has varied from the optimistic to the self-loathing. We’ve seen a lot of sites cover this series, and it seems to strike an odd chord with people, especially for a scene that lies at a juncture between wanting to remain enclaved and still slowly being assimilated into American culture.

@AustinHorse tweeted this little preview today, this time courtesy of ANIMAL New York:

In this case, you have to take the good with the bad. On the one hand, professional shooting, good implementation of street views, resources to cover a lot of personnel and of course, just the exposure and awesomeness that we all secretly kind of want to watch. On the other hand, this means monetization, and direction that might not match the aesthetic of this industry. Obviously with a confrontation between an innately DIY and blue-collar crowd and programming execs, you’re going to run into marketing quips like this:

Our beef with this is not the angle, or the photo or caption, but rather shoving into your face a culture with the clear voice of an outsider. Rather than positioning it as an entertainment angled show, we’d love to see this show as much of the grit and honesty without the unnecessary drama and playing up. Messengers obviously dress very distinctively, you don’t need to highlight that point.

But then again, we’re not messengers, so big ups to the Travel Channel, because honestly who knew this was coming a year or two ago? And from the previews, the narrative structure and shots look awesome. Catch the premier at 10PM E/T on the Travel Channel.


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