A Much Music alumni, Nardwuar the Human Serviette’s SXSW interviews really are some unconventional but deceptively deep exchanges. This guy will basically research the interviewee and dig up items like old vinyl, stuffed animals, and ephemera related in some way to their past or influences and ends up scaring the shit out of the actual subjects. As abrasive as this guy can be at times, the actual expressions and responses of the artists really reveal how “real” they are when presented with not just easy or predictable questions. Macklemore, then Big K.R.I.T.
Seriously, Nardwuar kills these interviews.