Vimby uploaded this rad ass video of Dylan Bigby of the Macaframa crew, and his project and business Retired, creating belts out of used Vittoria Randonneurs. Really well-shot and well composed video. I’m telling you, getting process shots and in-depth looks at the thinking behind the product really adds that narrative factor to the product. Yes, they are belts made from used tires, but think the history of each tire, the reusability, etc.
Hit up Retired for more information.