While Ennui is still very much in a growth phase and figuring out its direction, we aspire to potentially have hard collateral in addition to an online blog/feature portion. We pay a lot of attention to all manners of media from National Geographic to hyper-localized microblogging, and the only thing we can really gather is that content should always fit your medium.
There is a great introspective piece at Hypebeast today with a good interview layout of the blog’s struggle with a physical, tangible product. They ended up interviewing some editors of popular physical and online mags and how they feel about moving mediums. Honestly a physical mag is almost what I expected from Hypebeast when I was first put on to it. Let us know what you think about this.
The challenge of a magazine nowadays is not to inform, but to sort, to show a certain state of mind. [Romain Dauriac, Editor-in-Chief of Clark Magazine]